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When we first held our little one, we discovered how the tiniest things matter - the softness of a blanket, the perfect sleep temperature, the gentle embrace that says you are safe and loved. 

Every sleepless night, every whispered lullaby, every cuddle became part of our story. These moments inspired Sobabu - products created with the same thoughtfulness and care we’d give our own child.

- Jeet Shah, Founder

Our Mission

At Sobabu, we believe good sleep fuels growth, comfort, and calm — for babies, and for parents too. Our mission is simple: to create safe, high-quality sleep solutions that nurture babies, ease parents' worries, and bring peace to every family we touch.

Our Promise

That we'll always design with the same love and attention we give our own children — so you can feel supported, confident, and cared for, one peaceful night at a time.

What Makes Us Different

Designed by Parents, for Parents

Designed by Parents, for Parents

Every stitch and fabric choice comes from real experience.

Crafted for India

Crafted for India

Products designed for Indian weather, homes, and traditions.

Premium, Thoughtful Quality

Premium, Thoughtful Quality

Safe, simple solutions that grow with your baby.

Sobabu isn't just a brand.
It's a parent's voice saying,

'I understand.'

Explore Our Collection

From one parent to another, we're here to walk this journey with you.