slider image slider_item_6DiFPd

Safe Sleep 101

Practical, trusted tips for peaceful nights - keeping your baby safe, and you rested.

Every parent wants to do the right thing. Here are the essential do’s and don’ts for safe baby sleep - simplified.

Do's

Back-sleeping reduces SIDS risk dramatically. Always place your baby on their back for naps and nighttime sleep to ensure optimal airway positioning and safety.
Firm, uncluttered sleep foundations create safety. A firm mattress with a tight-fitting sheet prevents suffocation hazards and ensures proper spinal support.
Organic cotton ensures airflow and comfort. Breathable fabrics help regulate your baby's temperature and reduce the risk of overheating during sleep.
Prevents overheating and suffocation risks. Wearable sleepsacks keep your baby warm without the dangers of loose blankets in the crib.
Offers closeness while maintaining safety. Room-sharing allows you to monitor your baby easily while providing them with their own safe sleep space.

Don'ts

Soft items increase suffocation risks. Keep the crib bare except for a fitted sheet to eliminate potential hazards that could obstruct your baby's breathing.
Overheating raises the risk of unsafe sleep. Dress your baby in light, breathable layers appropriate for room temperature to maintain a safe body temperature.
Increases the chances of restricted breathing. Always place your baby on their back to sleep, as stomach or side sleeping significantly increases SIDS risk.

International Wisdom, Indian Sensibility

Tradition Evolved

From razais to wearable elegance — comfort meets safety.

Climate-conscious

Fabrics that adapt naturally across seasons.

Cultural Respect

Room-sharing honors closeness while ensuring safety.

Global Standards, Locally Refined

Backed by AAP and pediatric excellence, adapted for Indian families.