Every parent wants to do the right thing. Here are the essential do’s and don’ts for safe baby sleep — simplified.
Do's
Back-sleeping reduces SIDS risk dramatically. Always place your baby on their back for naps and nighttime sleep during the first year of life.
Firm, uncluttered sleep foundations create safety. Use a firm sleep surface covered by a fitted sheet designed for that particular product.
Organic cotton ensures airflow and comfort. Breathable materials help regulate your baby's temperature throughout the night.
Prevents overheating and suffocation risks. Sleep sacks provide warmth without the dangers of loose bedding in the crib.
Offers closeness while maintaining safety. Room-sharing without bed-sharing reduces the risk of SIDS by as much as 50%.
Don'ts
Soft items increase suffocation risks. Keep the crib bare except for a fitted sheet to ensure your baby's safety.
Overheating raises the risk of unsafe sleep. Dress your baby in light sleep clothing and avoid covering their head.
Increases the chances of restricted breathing. Side sleeping is unstable and can lead to rolling onto the stomach.
Smoke exposure increases SIDS risk. Keep your baby's environment completely smoke-free during pregnancy and after birth.
International Wisdom, Indian Sensibility
Tradition Evolved
From razais to wearable elegance — comfort meets safety.
Climate-conscious
Fabrics that adapt naturally across seasons.
Cultural Respect
Room-sharing honors closeness while ensuring safety.
Global Standards, Locally Refined
Backed by AAP and pediatric excellence, adapted for Indian families.